J.J Schoeman - from Couture Fashion Week February 2007

J.J. Schoeman made his second appearance with Couture Fashion Week, following up on his stunning New York debut last season. A creative flair for the dramatic and an ability to bring out his clients’ best features. Have made well-known for his skill at melding African and Euro-centric fashion into a stylish, striking blend. A native of South Africa, Mr. Schoeman’s expertly crafted designs are a favorite of beauty queens, brides and discerning fashionistas. His flagship boutique is located in Johannesburg’s exclusive Rosebank district. 

J.J. Schoeman’s creative flair for the dramatic and ability to bring out his clients' best features has made him the darling of beauty queens, showbiz personalities, celebrities, tourists, international diplomats and the sophisticated “Proudly South African ladies of Gauteng." He is known for his skill at melding African and Euro-centric fashion into a stylish, striking blend. Mr. Schoeman's designs have been heralded by social columnists and fashion editors of glossy magazines. The management of the Old Mutual in Rosebank also took note of this designer's work and, recognizing his appeal, offered him a sought-after spot in their exclusive upscale shopping area. He is now poised to make his mark on the discerning New York fashion market.

Yet Mr. Schoeman's’s clientele are not only the rich and famous. His craftsmanship, professionalism and above all, his attention to detail, have made him popular with all members of the public. Brides, their retinue and teenagers dreaming of the perfect dress for their matric farewell, are all given special attention so that their fantasy gown can become a reality.

He has participated in South Africa Fashion Week in Johannesburg, as well as Cape Town Fashion Week where he was named the Best Beautiful Brides designer of 2004. Mr. Schoeman has also taken part in a number of charitable events including the recent Fire and Ice Winter Ball fundraising gala held by the South African Guide Dogs Association at the Castle Kyalami. The hottest attraction of the festive evening was the parade of Labrador puppies that were carried around the tables by a bevy of supermodels all dressed in  J.J. Schoeman gowns.

"South Africa is a treasure trove of gifted fashion designers," notes producer Andres Aquino. "As we continue our emphasis on presenting talented designers from all corners of the world in New York City we are delighted to have the participation of  J.J. Schoeman. His work has a wide appeal, yet is chic and very fashionable."

For additional information please visit CoutureFashionWeek.com , or e-mail info@usafashionshows.com  or fax 212.202.4604